Ford Motor Company, following a highly successful employee pricing initiative, has unveiled an even more attractive incentive program for prospective buyers. This new offering, dubbed '0-0-0', provides customers with an unprecedented opportunity to acquire most Ford and Lincoln vehicles without an initial down payment, waiving the first month's payment, offering a 0 percent interest rate for 48 months, and extending a grace period of 90 days before payments commence. This strategic move aims to further boost vehicle sales and maintain the positive market momentum the company has experienced.
The newly launched '0-0-0' program, effective immediately, builds upon the strong performance observed from Ford's prior employee pricing promotion. That earlier program had already yielded significant positive outcomes, and the current enhanced offer is designed to provide even greater financial flexibility and appeal to a broader customer base. While the program encompasses a wide array of Ford and Lincoln models, certain popular and high-demand vehicles are excluded. These include the 2025 Ford Bronco Sport, Bronco, Expedition, Ranger, Transit, and Super Duty, alongside the Lincoln Navigator. Similarly, the 2024 Maverick, Ranger, Transit, Super Duty, F-150 Lightning, Mustang Mach-E, and all Raptor variants are not part of this specific offer. Nevertheless, a substantial selection of vehicles, such as the Ford Escape, Explorer, F-150, and Mustang, along with three Lincoln models, remain eligible for this compelling new scheme.
The automaker’s earlier employee pricing program, introduced in April, was a direct response to prevailing discussions about tariffs. Its success underscored a consumer willingness to engage with favorable purchasing terms, ultimately benefiting the company. The '0-0-0' campaign now takes center stage, reflecting Ford's commitment to proactive market engagement. This approach has demonstrably paid off, with Ford reporting a robust 14.2 percent increase in sales for the second quarter of 2025, contributing to an overall 6.6 percent year-to-date growth. Specific models, such as the Bronco Sport and Bronco, saw their sales jump by 38.6 percent and 51.3 percent respectively in the last quarter, while Ranger sales also climbed by 36.3 percent.
Even the iconic Mustang, despite a 14.2 percent year-to-date decline, experienced a 3.2 percent sales increase between April and June, indicating a positive response to market incentives. The exclusion of the 2024 Maverick from the new program is noteworthy, especially given its recent price adjustment to just under $30,000 in May. This price point positions it closely to the entry-level 2025 Mustang, which is included in the incentive, highlighting strategic pricing decisions. The most affordable Mustang, priced at $33,915, features a 10-speed automatic transmission and a 2.3-liter EcoBoost four-cylinder engine, delivering 310 horsepower to the rear wheels.
Ford's proactive stance in offering such competitive incentives is part of a broader industry trend where manufacturers are navigating complex market conditions, including tariffs. While some automotive brands choose to absorb these additional costs or adjust shipment volumes, others pass them directly to consumers. Ford, however, distinguishes itself by implementing attractive programs that encourage showroom visits and new vehicle acquisitions, thereby fostering continued customer engagement.
Ford's new '0-0-0' incentive program demonstrates a significant shift in its sales strategy, offering zero down payment, zero first-month payment, zero-percent interest for 48 months, and 90 days without payments. This initiative, a direct evolution from a highly effective employee pricing program, aims to sustain strong sales performance across a wide range of Ford and Lincoln models, further cementing the company's commitment to consumer-friendly purchasing options in a challenging economic landscape.